6/10/2023 0 Comments Verizon afterparty“But despite all of the whining, complaining and skepticism, they are still mostly sold out. “Given that there has been so much change in the digital media space, it’s remarkable that the NewFronts are still a thing,” said McCarus. While some of the seriousness can be attributed to the current climate in digital media, where even big digital publishers are struggling to turn a profit, the NewFronts are also becoming more mature, said John McCarus, who co-founded the NewFronts during his time at Digitas. Conde Nast and Vice spoke about third-party audience measurement and making it easier for advertisers to buy inventory and even partner with the publishers on branded content. This doesn’t mean that there weren’t any splashes - George Clooney, who has a show on Hulu, showed up to an upfront for the first time since “ER” - but between venue selections and the actual content on the stage, most digital media companies focused on a more serious tone. Even YouTube, which rented out all of Rockefeller Center for a massive afterparty, had a smaller private gathering after this year’s show at Radio City Music Hall. Verizon, which had Jamie Foxx on Pier 26 last year, kept it mostly indoors this time around. For instance, Vice Media, which famously hosted a boxing match between star Eddie Huang and Vice employee Niall Cooney two years ago, presented a more serious tone during its event at a Chinatown dim sum joint. This year’s NewFronts were a more modest affair when compared to some of the lavish and rowdy presentations from the past. Here are five things we learned during the eighth industry-wide Digital Content NewFronts.Ī more sober market means a more sober week
0 Comments
Leave a Reply. |